Copywriter/Creative Director
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HSBC Innovation Banking

HSBC Innovation Banking’s Extraordinary Campaign is a celebration of game-changers, pioneers and revolutionaries in the tech, life science, health and climate sectors. We’re offering audiences a glimpse of the almost-future, leaving behind the familiar tropes of technology and life sciences marketing to create something that felt as extraordinary as the audience it was built for. Purposefully not for everyone. Crystal clear for those who get it.

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